What is changing?

To these ends, marketing has to see itself more as a “service”, than a corporate function

Marketing needs to be viewed less as a corporate function serving the company, more of a service delivering value to the prospect.

Prospects demand that they be delivered quality content, in a meaningful, engaging, convenient way that might also need to be entertaining.

The objective being to keep us relevant and at the forefront of the prospect’s mind so that when they are good and ready, we are who they come to first.