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Target Market Services
High-Tech Direct Marketing Solutions
Covente’s Target Market Services will pinpoint the companies that are most likely to buy your product or service. You’ll get more than a company name and address: we’ll identify the decision makers and provide the right background information to help you understand the selling environment.
Identify your best buyers.
How do we do it? By relying on the intelligence we’ve gained throughout 12 years in the B2B high-tech direct marketing business. We also leverage our Prospect Universe, a warehouse of companies, decision makers and insightful research that serves as a basis for creating your quality marketing list.
Covente Target Market Services include:
- Validated List Development— developing a validated list of up-to-date information for your target market including contact names, titles, phone numbers, mailing addresses, and email addresses will improve the results of all your sales and marketing programs.
- Teleresearch — execute phone and/or electronic surveys to gain critical market intelligence that will allow you to execute better target marketing initiatives and define your product and services offerings.
- Strategic Account Profiles — building a detailed account map of your most strategic, named accounts will provide your sales reps with a distinct selling advantage.
Validated List Development
How do you find your best buyers? Start with an accurate, targeted list where every contact meets your criteria. Covente gets to know your market. We then create a Prospect Universe that’s developed specifically for your campaign. To build this list, we pull from your lists and our own Covente Prospect Universe—a data warehouse of over 198,000 companies with up-to-date market information that we’ve developed and refined over twelve years of gathering intelligence in the high-tech field.
The result is a top quality list/database that will optimize your teleprospecting productivity, maximize target audience coverage, and improve the results across all your high-tech direct marketing and sales efforts. This is also a valuable way to cleanse your customer and partner databases.
With our Validated List Development services we:
- Leverage Covente’s Prospect Universe to assess and size your target market.
- Call to acquire missing data; companies, contacts, titles, phone numbers and emails.
- Purge outdated or invalid information.
Download the Prospect Universe Datasheet
Teleresearch
Target market definition and segmentation, new product launch, repackaging or other special projects in the forecast? Let Covente survey your current or potential customers to get specific information that is not available from list brokers. Covente knows how to reach and talk to decision makers about technology solutions. We are able to gain real field feedback on industry topics and critical business issues.
With our Teleresearch/Survey services you will be able to:
- Get specific account information not available from list brokers.
- Gain real field feedback on industry topics and business issues.
- Segment your target market.
- Eliminate out-of-market companies.
- Identify your best targets and prioritize follow-up activities.
When you are equipped with an accurate market perspective, you'll be able to plan and execute your marketing and sales efforts more successfully.
Strategic Account Profiling
Want to improve your penetration at your most important, strategic or named accounts? Let Covente help you get better acquainted with the lay of the land. When our research is complete, we’ll provide a detailed report giving your reps a complete roadmap to improve performance at your strategic accounts. Plus, we’ll include actual sales opportunities that we’ve identified through our proven outbound telemarketing to help you immediately increase your account penetration.
We’ll conduct numerous professional, one-on-one conversations with key decision makers to:
- Create a comprehensive roadmap for “named” accounts.
- Provide an organizational overview with roles and responsibilities.
- Profile decision maker, locations, installed technologies, etc.
- Update key contact information.
- Provide recommendations and prioritization for account follow-up.
- Improve account penetration, up-sell and cross-sell opportunities.
Click to see a Strategic Profile in Action
