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Pipeline Management Services
Generate Direct Sales Opportunities
According to the Gartner Group, only 30% of the leads distributed to sales representatives receive the appropriate follow-up because they don't have all the information needed to distinguish a promising lead from a bad one. Covente can help you dramatically improve your sales pipeline by making certain you don't have opportunities that are ignored.
Magnify revenue potential.
Covente's Pipeline Management Services can help you maximize the revenue potential of every lead. Designed to address the challenges of maintaining a consistently strong sales pipeline , our services include:
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Lead Nurturing - proactively manages longer-term opportunities to increase your lead conversion rates and revenue production. |
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Pipeline Audits - validates lead status and sales pipeline value to identify active sales opportunities and pipeline accuracy. |
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Sales Engagement Workshops - employs best practices for transitioning leads to your sales reps increasing your lead conversion rates and campaign ROI. |
Lead Nurturing Campaigns
Most sales and marketing organizations need help keeping in touch with longer-term direct sales opportunities, cultivating relationships, and moving prospects through the pipeline. With Covente's Lead Nurturing campaign, we take a multi-touch approach to developing your longer-term opportunities and our sales analysts will monitor your prospects' evaluation status. We'll notify your sales force when B2B leads progress from "cool" to "warm" to "hot" opportunities. This allows your sales people to focus on immediate revenue opportunities while their pipeline continues to be cultivated.
Covente's Lead Nurturing campaigns will:
- Keep longer-term opportunities cultivated with a multi-touch approach.
- Integrate email, direct mail and outbound teleprospecting.
- Develop sales-ready opportunities for your sales reps.
- Gain an advantaged position in an account with early access.
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Pipeline Audits
It's vital to maintain a pipeline that is made up of real leads that accurately represent the status of the sales opportunities if you are going to meet your revenue goals. A sales pipeline that contains outdated or inaccurate sales data produces a blind spot companies can't afford in today's business climate. Covente Pipeline Audits will help you increase your revenue production by improving your pipeline accuracy and identifying immediate direct sales opportunities that may have otherwise been overlooked. Each lead is examined to determine the accuracy of the lead grade and account information.
A Covente Pipeline Audit will:
- Re-qualify longer-term sales opportunities.
- Identify real leads and eliminate non-leads from the pipeline.
- Reassess pipeline for sales territory and management changes.
- Reduce missed opportunities.
- Maximize the return on your lead generation investments.
- Improve forecasting and pipeline reporting accuracy.
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Sales Engagement Workshops
Following up on leads can be time-consuming and sometimes frustrating for sales people. Through customized workshops, we coach your team on tips and techniques to use in reaching decision makers and leveraging the information provided in a Covente lead. A Covente Sales Engagement Workshop will be customized based upon the challenges your organization is facing in effectively engaging in new direct sales opportunities.
A Covente Sales Engagement Workshop will:
- Improve your lead management process with a customized workshop.
- Ensure your sales reps use best practices in lead follow-up.
- Learn tips and techniques for reaching decision makers.
- Leverage Covente leads to gain an advantaged position in an account.
- Increase revenue production per sales rep.
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