Promote a greater response:
People respond better when they are presented visual information.  Visual presentation can achieve higher levels of stimulation, provocation, entertainment, and inspiration.

Enhance the prospect experience Today we spend inordinate amounts of time and money bombarding suspects and prospects with ill conceived, poorly executed, and badly compensated phone calls. This is anything, but enjoyable for the prospects and can also give a poor image of your company in the mind of the prospect, if all they get is a bunch of calls from your people trying to get a lead out of it, or an appointment.  The use of VisBytes is a whole departure from this type of calling.

Deliver complex messages and consistent messages: The delivery of marketing messages has always been challenging.  Even within organization group, people express and articulate things differently.  Add to that the use of third party vendors and soon you will not be sure who is saying what to whom, and how they are saying it.  Add to this the difficulty in engaging in complex conversations and the communications challenge starts to look daunting.  Organizations currently spend many hours and dollars trying to address this challenge.  VisBytes enables completely consistent communication, based on the agreed content that goes into shooting the VisByte.

Unleash Viral Marketing Two things happen today as we forward information onto colleagues, that we have received from others.  Firstly, we receive a PDF, or some form of text document.  Often we do not read these, and we forward them onto our team...who also do not read them.  Secondly, we have a conversation with a company that have called us, believe they might have a good idea for us, but then mis-communicate it to our peers and superiors. They misunderstand our "miscommunication" and the potential is lost.

VisBytes helps to solve both of these challenges.  Firstly, when a prospect receives and views a VisByte, and believes the message may be of interest, they forward a unique "wrapper" which has a greater chance of being viewed by colleagues, etc.

Secondly, there is no danger of anything getting lost in translation.

Multi-Purpose While VisBytes are designed to be used in the lead generation process, they can be re-tasked and used in a variety of other ways, such as:

• Sales Visits
• Trade Shows
• Advertising
• Develop Partnerships
• Give to Partners/Distributors
• Include with Products/Local Advertising
• Use on PDA's
• Video Blogs
• Show in Office Lobbies
• Add to signature line
• Feature on the website
• Customer CD's
• To explain Terms and/or Policies

Promotes Response and Relationship Currently we use many different channels to communicate messages and generate leads. However, in the past few years certain methods have threatened the very relationship we wish to commence with our prospect.  Aggressive telemarketing, appointment setting, and use of email means that the first experience a prospect may have of our company is a negative one.  This is not the best way to try to start a relationship.  Using VisBytes enables us to change how we deploy telemarketing, appointment setting and email, for example.  We are able to communicate complex messages (consistently), we can create a more positive experience without overt sales pressure, in a creative, memorable fashion, which also allows some self qualifications on the part of the prospect.

Use of PDA's More and more people are managing their e-mail on their PDA's.  As the use of these grow this will become more prevalent.  the same PDA's are bad at displaying documents, but good at displaying video (and therefore VisBytes).

Results in more leads and improved prospect perception Overall the integration of VisBytes in lead generation has positive affects all around. The intent does not change, as we still endeavor to find more, better leads. The concept is a unique presentation, in a form that people respond to, and which provides us the opportunity to provoke, entertain, and inspire.

What VisByte is Not - Traditional corporate video production While VisBytes are essentially short videos, this is their only similarity to corporate videos. Covente is not claiming to have invented the video, just its use in this way of lead generation.



E-mail for more information: sales@covente.com