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Client Engagement Process
(Watch our VisByte on this subject)
A best practices approach.
By collaborating with your sales and marketing teams, Covente will strengthen your company’s sales results and help you achieve your revenue goals. Over the years, we've developed a proven "best practices" process for working with clients and managing demand generation campaigns which maximize the results we produce for our clients. Our Client Engagement Process is the foundation of how we work — it’s the way we produce quality leads for our clients over and over again.
Covente starts by dedicating a team of sales and research analysts to your campaign who work as an extension of your sales and marketing groups. They bring valuable experience and energy to every assignment. This team gets to know your company and your solutions inside and out. In turn, we ask for your dedication to the process as well – it’s up to you to help us learn to work with you most effectively. A team approach improves the quality of your sales leads. Plus, there’s greater buy-in from your sales team.
Working together, we agree on specific goals and objectives for your campaign. Then, we open the channels of communication that work for your company, keeping ideas and input flowing freely between your company and ours. Next, driven from your campaign objectives, we profile your best buyers, analyze your existing prospect lists , and rely on our resources to build a strong Prospect Universe that sets the foundation for your campaign's success. We will also conduct the training necessary so your Covente Sales Analysts are able to represent you and your solutions effectively with prospective customers.
Campaign execution & management
Maximizing the leads produced out of any demand generation campaign requires 100% attention to detail. Your Campaign Manager proactively manages the day-to-day execution of your campaign, analyzing the results along the way, making sure your Covente Sales Analysts are reaching decision makers, collecting quality information and producing intelligent leads for your sales people.
The Covente WebReporting tool provides anytime, anywhere access to your campaign data. Through this secure Internet tool, you can keep your finger on the pulse of your Covente campaign: viewing the campaign status, lead details, even downloading sales leads and management reports.
After each campaign, your Covente campaign manager conducts an in-depth analysis of the results. This “look back” at the process and data collected throughout your campaign provides insight on your sales opportunities, helping to clarify the sales message and narrow your target marketing. Covente will use what we have learned to continue to refine the planning and execution of your future campaigns and this valuable market intelligence can help you determine where to focus your sales and marketing activities.
Covente stands behind its promise to deliver real demand generation with real revenue potential. Together, we will set up procedures for monitoring the status of your leads, evaluating feedback and helping you make sure these leads turn into sales opportunities and continue to progress through your pipeline.
