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Sales Lead Generation Experts.
Covente has been the sales lead generation expert for B2B technology and service companies for the last 15 years. Covente is now pioneering the evolution of Lead Generation from traditional tactical models into Strategic Multi Media services for Lead generation and Sales progression. A programmatic approach built on a set of selectable service components that leverage the power of visual communications for a connected world.
Our history of results & experience speak for themselves.
Covente introduces VisBytes .. the next step in lead generation
The lack of quality of sales leads continues to challenge BtoB marketers. As our use of traditional marketing methods (such as e-mail, direct mail and tele) has increased, their effectiveness has declined.
The buying landscape is changing, price points are falling and cost of sale has to fall with it. Therefore the sales processes we use have to change too.
Business consumers have become more demanding in how, when and in what form they will consume marketing information. They expect us to deliver relevant content, in a way that is convenient, engaging, provocative and even entertaining.
The Changing Landscape......
Power has swung to the buyer:
Business 'buyers' are more experienced. They have purchased and implemented multiple automation solutions and are better placed to control their own destiny... ...more
The internet can no longer be viewed simply as a marketing "channel:"
The first place people go to for information these days is the internet... ...more
To these ends, marketing has to see itself more as a 'service', than a corporate function
Marketing needs to be viewed less as a corporate function serving the company, more of a service delivering value to the prospect... ... more
The sales and marketing processes are compressing into one continuum
Considering the changes that are going on, the distinctions between sales, marketing, and sales operations are becoming less obvious... ... more
Old sales and marketing processes will continue to fail as this change continues
Can we still expect models that use frameworks like BANT to succeed... ...more
Why Should a Prospect talk to you?
Because we have something new/meaningful to say, and we can deliver it in a fashion that rises us above the clutter and noise... ... more>
Covente is at the forefront of helping btb companies tackle this changing landscape. Taking a componentized, programmatic approach, leveraging the power of new media, Covente can address both the lead and sales progression challenges in this changing world.
over 200 B2B
high-tech companies, delivering sales lead generation solutions for companies of all sizes.